Ep 12: Phil McCarty, Godfather of Cause Talks Nonprofit Branding, Corporate Alliances

Listen to Ep 12: Phil McCarty, Godfather of Cause Talks Nonprofit Branding, Corporate Alliances

In this episode of CauseTalk Radio, Megan and Joe talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. Jude’s Thanks and Giving. Phil also offers some great advice and insights for nonprofits that want to realize their own Thanks and Giving aspirations.

Ep 10: Atlantic BT Talks Mobile, Nonprofit and $25k Contest

Listen to Ep 10: Atlantic BT Talks Mobile, Nonprofit and $25k Contest

In this episode of CauseTalk Radio, Megan and Joe talk to Tonia Zampieri, Mobile Strategist, Atlantic BT about how mobile technology is changing nonprofit communications and cause marketing partnerships. They discuss having separate mobile strategies for smartphones and tablets, and some new research on the connection between emotion and mobile ads.

Tonia also walks us through a new contest being sponsored by Atlantic BT that will give one lucky nonprofit a mobile makeover worth $25,000!

Ep 09: March of Dimes Stakes Claim to Cause Marketing with imbornto

Listen to Ep 09: March of Dimes Stakes Claim to Cause Marketing with Imbornto

In this episode of CauseTalk Radio, Megan and Joe talk to Chad Royal-Pascoe, Vice President, National Strategic Alliances, March of Dimes about its new cause marketing initiative called Imbornto (I'm Born To). 

 

This is an interesting new endeavor as it reflects a growing trend among nonprofits to own a particular month or season and to bundle advertising and other promotions for maximum impact. For March of Dimes it's the time between Mother's and Father's Day. Chad explains why everyone born in the past 75 should be connected with March of Dimes and how companies can benefit from hitching their cause marketing efforts to this new effort.

Ep 08: Nonprofit Technology Conference: Mobile Rules, Pinterest Drools

Listen to Ep 08: Nonprofit Technology Conference: Mobile Rules, Pinterest Drools

In this episode of Cause Talk Radio, Megan and I talk with Frank Barry, Director of Digital Strategy at Blackbaud, about this week's Nonprofit Technology Conference (NTC) in San Francisco.

• We discuss what the hot topic is this year at NTC - mobile technology - and surprisingly what's not - Pinterest!
• Frank also discusses a new report out from Blackbaud on the state of social networking with nonprofits and how they're leveraging blogging, Facebook, Twitter and other networks for good.
• Finally, Frank gives us an update on his three-month old triplets and how much he misses changing dirty diapers when he's away at conferences such as NTC.

Assorted Links & Notes

• Blackbaud, NTEN and Common Knowledge release 4th annual Nonprofit Social Networking Benchmark Report (includes a great infographic)

Ep 07: Automated Giving…Super Strategy or Slacktivism?

Listen to Ep 07: Automated Giving…Super Strategy or Slacktivism?

In this episode of Cause Talk Radio, Megan and Joe chat with John Ludlow, Chief Strategy Officer for Snoball about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer's dream. Also, Joe suggests best practice phone greetings…be sure to stay tuned all the way to the end of the episode for these valuable gems!

Associated Links & Notes

• Snoball
• Cause Marketing Forum 10th Anniversary Conference