Ep 14: Cause Marketing, Cause Branding, CSR: What's the Difference?

Listen to Ep 14: Cause Marketing, Cause Branding, CSR: What's the Difference?

Today Joe and Megan chat with Craig Bida to clarify, once and for all, what the difference is between CSR, cause marketing and cause branding.  Don't know the difference yourself? Today's show's a must-listen. Craig's background in consumer products at P&G frames the conversation and we take a deep dive into the evolution of this field of doing well by doing good.

Assorted Notes & Links

• Cone Communications, Inc.

Ep 13: Events, Cause and Mobile Collide with MoZeus

Today on Cause Talk Radio, Megan and Joe chat with MoZeus COO Charles Jones about effectively engaging consumers at events. Gone are the days where setting up a booth with kitchy prizes would attract attention. Charles explains how MoZeus is working in a cause marketing capacity with AARP to deepen consumer engagement at NASCAR events in support of their Drive to End Hunger initiative via a tablet-based application. The engagement has been successful in increasing consumer engagement as well as donations in support of their cause partnership.

Ep 12: Phil McCarty, Godfather of Cause Talks Nonprofit Branding, Corporate Alliances

Listen to Ep 12: Phil McCarty, Godfather of Cause Talks Nonprofit Branding, Corporate Alliances

In this episode of CauseTalk Radio, Megan and Joe talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. Jude’s Thanks and Giving. Phil also offers some great advice and insights for nonprofits that want to realize their own Thanks and Giving aspirations.

Ep 10: Atlantic BT Talks Mobile, Nonprofit and $25k Contest

Listen to Ep 10: Atlantic BT Talks Mobile, Nonprofit and $25k Contest

In this episode of CauseTalk Radio, Megan and Joe talk to Tonia Zampieri, Mobile Strategist, Atlantic BT about how mobile technology is changing nonprofit communications and cause marketing partnerships. They discuss having separate mobile strategies for smartphones and tablets, and some new research on the connection between emotion and mobile ads.

Tonia also walks us through a new contest being sponsored by Atlantic BT that will give one lucky nonprofit a mobile makeover worth $25,000!

Ep 09: March of Dimes Stakes Claim to Cause Marketing with imbornto

Listen to Ep 09: March of Dimes Stakes Claim to Cause Marketing with Imbornto

In this episode of CauseTalk Radio, Megan and Joe talk to Chad Royal-Pascoe, Vice President, National Strategic Alliances, March of Dimes about its new cause marketing initiative called Imbornto (I'm Born To). 

 

This is an interesting new endeavor as it reflects a growing trend among nonprofits to own a particular month or season and to bundle advertising and other promotions for maximum impact. For March of Dimes it's the time between Mother's and Father's Day. Chad explains why everyone born in the past 75 should be connected with March of Dimes and how companies can benefit from hitching their cause marketing efforts to this new effort.