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    Cause Marketing For Dummies
    by Joe Waters, Joanna MacDonald

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  • Cause Marketing For Dummies
    Cause Marketing For Dummies
    by Joe Waters, Joanna MacDonald
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Thursday
Apr052012

Ep 08: Nonprofit Technology Conference: Mobile Rules, Pinterest Drools

Listen to Ep 08: Nonprofit Technology Conference: Mobile Rules, Pinterest Drools

In this episode of Cause Talk Radio, Megan and I talk with Frank Barry, Director of Digital Strategy at Blackbaud, about this week's Nonprofit Technology Conference (NTC) in San Francisco.

  • We discuss what the hot topic is this year at NTC - mobile technology - and surprisingly what's not - Pinterest!
  • Frank also discusses a new report out from Blackbaud on the state of social networking with nonprofits and how they're leveraging blogging, Facebook, Twitter and other networks for good.
  • Finally, Frank gives us an update on his three-month old triplets and how much he misses changing dirty diapers when he's away at conferences such as NTC.

Assorted Links & Notes

Thursday
Mar292012

Ep 07: Automated Giving…Super Strategy or Slacktivism?

Listen to Ep 07: Automated Giving…Super Strategy or Slacktivism?

In this episode of Cause Talk Radio, Megan and Joe chat with John Ludlow, Chief Strategy Officer for Snoball about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer's dream. Also, Joe suggests best practice phone greetings…be sure to stay tuned all the way to the end of the episode for these valuable gems!

Associated Links & Notes

 

Thursday
Mar222012

Cause Talk Radio Ep 06: Raise Money, Awareness with These Three Nonprofit Contests

Listen to Ep 06: Raise Money, Awareness with These Three Nonprofit Contests

Nonprofit contests are a dime a dozen, it seems. Today, Joe and Megan highlight three great contests that are either open for submissions currently or will be taking place in the near future. First, Ifdy Perez, Community Manager for Razoo, joins us to share "Twive and Receive", a nation-wide fundraising campaign that pits city against city in a one-day fundraising effort on May 24. Then we take a look at Toyota's "100 Cars for Good" campaign (deadline March 26th) and what Toyota does to make this campaign appealing for nonprofits and how it boosts their brand at the same time. Finally, we bring Sherri Wood, founder of nonprofit One Warm Coat, into the conversation to talk about the Cause Marketing Forum/AOL Impact 'Share Your Cause' contest (deadline March 30). As the winner of this contest last year, Sherri talks about why this particular contest was of interest to their nonprofit and what the benefit was to her cause. Join us for all this and more!

Associated Links & Notes

Thursday
Mar152012

Cause Talk Radio Ep 05: SxSW's Homeless Hotties

Listen to Ep 05: SxSW's Homeless Hotties

This week, Megan and Joe chat with homeless advocate Mark Horvath and Cause Media Group CEO Chris Noble about SxSW. Were the Homeless Hotspots truly a shameless promotion or actually a great idea? Chris and Mark share their fervent opinions. Also, is SXSW the place to be for nonprofits or are their conference funds better spent at other conferences?

Associated Note & Links

Thursday
Mar082012

Cause Talk Radio Ep 04: Bikinis that Give Back and Cities that Give Big

In this episode of CauseTalk Radio, Megan and Joe talk with Geoff Livingston, author and Vice President at Razoo.com. We discuss a new Case Foundation report on Giving Days, and the success small nonprofits in Washington D. C. have had with the program. Up to 40 U. S. cities may roll out Giving Days in 2012. We also talk about The Nature Conservancy's partnership with the Sports Illustrated swimsuit issue that has created a firestorm of controversy—especially among staffers—for the country's leading environmental organization.