InCouraged Communications | Megan Strand - Blog - Ep 15: Does Cause Marketing Work? The Proof is in the Brand

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Jun212012

Ep 15: Does Cause Marketing Work? The Proof is in the Brand

June 21, 2012 |

Listen to: Ep 15: Does Cause Marketing Work? The Proof is in the Brand

In today’s episode, Joe and Megan chat with Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University, about a new study on whether social goodwill sways consumer beliefs. Does cause marketing really allow companies to do well AND good? Find out the answer on today’s show!

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Hi there, just wanted to tell you, I liked this blog post. It was practical. Keep on posting!
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InCouraged Communications | Megan Strand - Blog - Ep 15: Does Cause Marketing Work? The Proof is in the Brand
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InCouraged Communications | Megan Strand - Blog - Ep 15: Does Cause Marketing Work? The Proof is in the Brand

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