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Thursday
Jul192012

Ep 18: 5 Cause Marketing Trends

DateJuly 19, 2012 | AuthorMegan Strand |

This week Joe and Megan discuss 5 cause marketing trends as highlighted in Network for Good's latest white paper. From crowdsourced philanthropy to social enterprise spin-offs, examples of relevant, effective cause marketing that helps business do well by doing good abound in today's episode. We explore how (and why) companies transform "one off" cause-related products into signature cause platforms, how "invisible" sustainability initiatives comes to life through consumer-facing cause efforts and why local activation is still a powerful weapon in a cause marketer's arsenal. 

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« Ep 19: New York Times Advertising Columnist Stuart Elliott Talks Cause Marketing | Main | Ep 17: Causepreneur Jonah Lupton on New Start-up, Cauzly »

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